Digital marketing surely took the market by a storm and the rapid evolutions in this field do not show any signs of slowing down. This in return has given marketers an upper hand in filtering, targeting, executing and analysing their audience group to communicate their business objectives and be fruitful in it. From social media to SEO, paid advertising to email marketing and much more, the avenues for generating potential leads are plenty.
Digital marketing comes up with new updates and changes every single day that act as opportunities for marketers. Well, that being said, what are the latest developments in this field that every marketer must be aware of? Take a look at the 4 key aspects in it that one must know:
- Artificial Intelligence
Holding innumerable opportunities and even more scope for developments, Artificial Intelligence or AI has been opted by various top-notch companies. The cutting edge features provided by AI has been implemented by brands like Pizza Hut, Uber and Microsoft to automate many of their activities, tasks or functions. It has the potential to examine consumer behaviour, their usage patterns and other relevant data from various platforms like social media and blogging sites, and utilise it in improving their functioning.
- Video Marketing
Visual treat is the new-age trick to capture audiences’ attention and there comes the entry of video marketing which has become one of the most essential marketing trends currently in the market. It has gone beyond video streaming platform like YouTube and is now common in social media sites like Facebook, Instagram and LinkedIn. Optimizing it for mobile users is the smartest thing to do here as the number of users for mobile devices is higher than the others.
- Content Marketing
Reliable, genuine and informative content is always considered to be the King of marketing! Regularly updating your audience with relevant and complete information can help establish your brand as a credible and trusted resource. Marketers use various activities in content marketing to attract potential customers and convert them into actual leads.
- Omnichannel Marketing
Just as the term denotes, omnichannel marketing refers to the process of employing different platforms to give a multichannel experience for your target audience. While implementing this method, brands must ensure that they communicate a consistent message through all the mediums, be it online or offline. It is always better to stick it to an all-encompassing strategy and to have a personalized touch in the ad campaign to strike more customers.
Digital Marketing cannot be confined to some aspects or key terms. It is a broader topic and having an in-depth knowledge regarding the same will help marketers capture more genuine leads and convert them to sales.